Milky Schway is a mobile coffee space presented by Schway Ventures. Our fearless founder was keen to get out from behind the counter, and connect with a wider-array of beautiful people in his local areas.
The brief was clear as night. The core concept was a vegan coffee van, with all the flair of Earth's inclusive nature. (The panda was rooted in spirit-animal lore, it was mandatory.)
Our discovery sessions were long and borderline off-world, immersed in creative possibilities. Minimal magnetic signage, or full scale wrap? Social media strategy, or positive word-of-mouth? It's coffee, the answer was simple - memorable branding, delightful service, flawless product.
